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EMPOWERED’s Colorectal Cancer Awareness,Screening & Treatment Project 2017

January - December 2017
Colorectal Cancer Awareness, Screening & Treatment Project (CCASTP) 2017
January to December 2017

Project Objectives:-

  1. This project aims to trigger general public awareness about the prevalence of colorectal cancer which contributes to the second largest cancer related mortality worldwide.
  2. The execution of this large-scale project with four detailed phases has delivered education, screening, treatment and personalized support programs into tens and thousands of Malaysian homes.
  3. Through early detection of colorectal cancer and curative treatment, this project has saved numerous lives since 2010.
  4. We strive to continue this effort in 2017 to reach out to tens of thousands of Malaysians so as to save more lives through a process of early cancer detection and intervention.
  5. Since 2009, we have forged strong partnerships with the media, corporate industries and the government.
  6. To raise this project on awareness and advocacy bigger and better outreach and deliver to more Malaysians, EMPOWERED implemented a different model yet delivering the 8 years essentials in CCASTP 2017.

Phase 1: CCASTP 2017 - Colorectal Cancer Awareness Campaign

Theme: Love Your Butt. Check Your Guts

Project Execution: 1st January to 31st May 2017 (5 months, inclusive of preparatory and planning phase, training workshops, pre-event/event/post event activities)

PRE-EVENT DAY activities (January – May 2017)

1. Preparation

This is the 8th year of EMPOWERED’s CCASTP since the project was launched in 2010. To raise the awareness and screening campaign to another level and to reach out a wider population, we decided to make CCASTP 2017 differently yet still carry the missions of delivering cancer education, prevention and early detection, and serving the poor. Therefore, our very first Colorectal Cancer Awareness Campaign in the mall themed “Love Your Butt. Check Your Guts” was launched in May 2017. To make it a success, EMPOWERED’s team has spent numerous times on approaching and meeting with both government and private bodies for collaborations, educational training, internal discussions and project monitoring prior to events.

2. Social Media Campaign

Platforms: Facebook, Instagram, Twitter, Official Website

It’s strategic use of integrated promotional tool to create awareness of “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign as well as public engagement.

EMPOWERED to associate with professional partners, promote colorectal cancer awareness and advocacy through well-planned social media campaign, and share awareness day information through official website and accounts.

3. Training Workshops for International Medical University (IMU) Student Volunteers

Date: 30th March to 11th May 2017
Venue: IMU, Bukit Jalil Campus

With the long-term partnership with International Medical University (IMU), EMPOWERED always able to recruit good volunteers from the school. Volunteer numbers and requirements, roles and responsibilities, training contents and schedules are planned to succeed the campaign.

Student volunteers are trained as Educator/Facilitator/Usher to conduct education of colorectal cancer, and facilitating the event to ensure programs run smoothly. Educational posters and props are designed and well content by the student volunteers under the supervision and guidance of EMPOWERED educational team and doctors.

  1. Educator – to educate and explain different aspects of colorectal cancer by using content-rich posters and props
  2. Facilitator – to facilitate the booth games and deliver the theme messages to the public
  3. Mascot and Ushers – promote the event and assist in programs and booths activities

1st Training Workshop for International Medical University (IMU) Student Volunteers

Date: 30th March 2017
Time: 6.30pm – 9.30pm

1st Training Workshop planned specifically for Educators and Facilitators, as they are the key person to convey education of colorectal cancer and messages on campaign day.

We have recruited 24 student volunteers from different courses who met the pre-qualifications for the 1st Training Workshop. They are given the outline of the booth content which were planned beforehand by EMPOWERED’s team and doctor advisers, and lecture on colorectal cancer for their learning and preparation works.

24 student volunteers are assigned into different booth themes respectively; particular references and “homework” are given to them for the making of educational posters and teaching

2nd Training Workshop for International Medical University (IMU) Student Volunteers

Date: 13th April 2017
Time: 6.30pm – 9.00pm

The 2nd Training Workshop was planned for Educators and Facilitators to review on the content of educational posters and teaching on presentation skills.

Each team submitted their work on time. After reviewed the 1st draft of educational posters, specific comments for each theme are delivered to improve on the teaching materials one by one. Template of poster design is given to each team right after.

To ensure all messages of the themes deliver accurately, we do not only depend on educational posters but also presentation skills. Educators and Facilitators are trained on how to present the posters, do the teaching and convey precise messages to the public, as well as interaction with the participants.

Improvement of team “Homework” is assigned and they are required to practice the presentation among themselves before attending the next training for role-play.

3rd Training Workshop for International Medical University (IMU) Student Volunteers

Date: 27th April 2017
Time: 6.30pm – 9.30pm

3rd Training Workshop was planned to review the 2nd draft of educational posters, training for educational booth games and role-play presentation.

To make the Colorectal Cancer Awareness Campaign a fun learning experience EMPOWERED and team has tailored few educational booth games to conduct on the campaign day. We believe by fun interaction activities public are much easier to absorb the learning and messages. Educators and Facilitators are trained on how to facilitate the educational booth games and the flow, as each of the booth themes and games are planned in sequence.

Following in the training, role-play presentation was conducted. This session was hosted by Dr. Christina, the president to ensure clear and accurate messages of colorectal cancer education are delivered to the public without failing. Scripts for each booth are designed for the student volunteers in order to conduct the teaching smoothly.

4th Training Workshop for International Medical University (IMU) Student Volunteers

Date: 11th May 2017
Time: 6.30pm – 9.30pm

4th Training Workshop as well as final training for Colorectal Cancer Awareness Campaign content rundown of the event, roles responsibilities and allocation briefing, role-play and presentation, and group practice.

We manage to recruit total of 60 student volunteers to fill up other roles including ushers and mascots to facilitate the programs and booth activities on the event day.

The 4th Training Workshop was hosted by Vicee Lo, the Campaign Manager, starting from event rundown, briefing on each roles responsibilities and allocation, particular tasks and timing, role-play on opening gimmick and booth presentation, and reminder for event day.

Then, everyone breaking into groups according to roles and led by assigned student leaders and EMPOWERED staff for details discussion and role-play session. The 4th Training Workshop dismissed after the fruitful group practice.

4. Event Day- “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign 2017

Date: 13th & 14th May 2017
Time: 10am – 8pm
Venue: Level G Boulevard, Paradigm Mall, Petaling Jaya

EMPOWERED’s “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign 2017 strategically target the mass (all range of citizen in Malaysia) through a well-designed fun and education packed event with the theme of sailor and pirate. The location of this mass outreach awareness campaign was at Level G Boulevard, Paradigm Mall, Petaling Jaya. It is a two-day event and we have reached out approximately 1,000 people each day.

In line with EMPOWERED’s vision and mission, we aim to advocate the mass public about early detection and preventing colorectal cancer.

Through this awareness campaign, we continue to collaborate with governmental and non-governmental organizations to achieve cancer advocacy and early detection in the country.

Meantime, through effective media partnerships and online activities, we achieved extensive public exposure to highlight the “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign and deliver its key messages to reach the mass amount of Malaysians across the country.

Official Launch of CCASTP 2017 - “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign 2017

It was also the Official Launch Day of CCASTP 2017, we are honored to invite Dr. Rozlan Bin Ishak, Deputy Director of the Kuala Lumpur State Health Office (JKWPKL&P) to officiate the launch.

Over the launch, we had educational address by invited surgeon/oncologist, testimonials from colorectal cancer survivors, keynote messages from the VIP guests, and media advocacy through a media forum.

The opening ceremony was immediately followed by highly energised two-day awareness campaign activities.

The Booth Activities

The booth activities comprising of 12 fun-filled educational booths, to execute clear messages about vital areas related to colorectal cancer, how to advocate and prevent it.

The Booths
Booth 1 – My Colon
Booth 2 – Warning Sign
Booth 3 – Am I at Risk?
Booth 4 – Understanding Stages of Cancer
Booth 5 – Know My Family History
Booth 6 – My Genes and Cancer
Booth 7 – Power to Prevent Cancer
Booth 8 – Colorectal Cancer Can Be Cured
Booth 9 – Breakthrough in Cancer Treatment
Booth 10 – See and Touch!
Booth 11 – Miracle Corner
Booth 12 - OstoMate & Friends
Booth 13 – Redemption
Booth 14 – Buy A Gift, Save A Life

Trained volunteers and healthcare professionals are at the event to deliver colorectal cancer education to the public through well-designed posters, visuals and demonstrations. Family games also tailored to highlight educational booth messages.

Other activities at “Love Your Butt. Check Your Guts” Colorectal Cancer Awareness Campaign

The booth activities comprising of 12 fun-filled educational booths, to execute clear messages about vital areas related to colorectal cancer, how to advocate and prevent it.

a. Mini Interactive games to promote family learning, exciting entertainment and photo booths.
b. Cancer survivors shares testimonials.
c. Attractive prizes for booth games, lucky draws, and competitions on event day.
d. Mascot to give out prizes to children.
e. Treasure Hunts for registered participants to promote learning.
f. Programs and performances related to healthy lifestyle and diet

For more information on the event day, please visit

Phase 2: CCASTP 2017 - Colorectal Cancer Screening Workshop

Collaboration: Jabatan Kesihatan Wilayah Persekutuan Kuala Lumpur & Putrajaya (JKWPKL&P)

Project Execution: 1st May to 31st August 2017 (4 months, inclusive of preparatory and planning phase, training workshops, screening and post screening activities)

  1. To advocate public awareness about colorectal cancer
  2. To advocate Malaysians prevent cancer by early detection.

PRE-EVENT DAY activities (May – July 2017)

5. Meeting with JKWPKL&P

Date: 22nd May 2017
Time: 12pm
Venue: JKWPKL&P Office

This year, we have stronger and further collaboration with State Health Office (JKWPKL&P), together to succeed the Colorectal Cancer Screening Workshop 2017.

The meeting was conducted to establish the issues faced with regards to colorectal cancer advocacy in Malaysia and the proposal of collaborating for screening workshop to lighten the issues.

It was a great discussion and with mutual agreement, we proposed to run the Colorectal Cancer Screening Workshop 2017 in one of the Klinik Kesihatan which under governs of JKWPKL&P.

6. Meeting with Pejabat Kesihatan Daerah Kepong and Klinik Kesihatan Jinjang

By introduction of JKWPKL&P, we had our first meeting with PKD Kepong and venue host at Klinik Kesihatan Jinjang.

Discussion on the floor plan, logistics, screening process flow, manpower assists and other details was addressed in the meeting.

With mutual agreement, we confirmed the collaboration and the venue for screening workshop 2017 was set at Klinik Kesihatan Jinjang, Kepong.

This fruitful meeting ended with its objectives achieved through agenda that was discussed.

7. 1st, 2nd, 3rd & 4th Volunteer Training for Colorectal Cancer Screening Workshop

Date: June – July 2017
Venue: IMU, Bukit Jalil Campus / EMPOWERED Office

Selected volunteers are trained as Registrar/FIT-Kit Instructor/Usher to conduct interview, FIT-Kit tutorial, and facilitating on the screening day process flow to ensure program run smoothly. Interview questions, tutorials and role-play are trained comprehensively by Dr. Christina, the president and EMPOWERED’s team together with all volunteers.

  1. Registrar – to perform pre-requisite questionnaire screening and to notify medical officer directly if there is presence of warning signs
  2. FIT-Kit Instructor – to explain in detail to patients how to use the FIT-Kits, when and where to return the FIT-Kits; inform rewards of returning the FIT-Kits
  3. Usher – to promote and provide screening information and assist in patient flow control; associate the entire process flow

We manage to select 16 volunteers from IMU, 8 volunteers from MSD Internship, 3 volunteers from general by recommendation to assist in the screening workshop over the month.

Every volunteer are assigned to specific roles based on their voluntary and capability.

After gone through the screening workshop floor plan, process flow, screening criteria, break-out session volunteer join into groups according to their role for details training.

We prepared different training materials for each role including specific handout and model, and assigned respective EMPOWERED staff to lead the group for details training and role-play. Role-play session was practiced in three languages as well as dialect to meet the aspects of the community crowds.


Date: 11th July – 3rd August 2017 (Every Tuesday and Thursday)
Time: 8am – 2pm
Venue: Klinik Kesihatan Jinjang, Kepong
Target: to achieve 250 qualified participants

After several meetings and agreement, we finally decided the Colorectal Cancer Screening Workshop 2017 venue set at Klinik Kesihatan Jinjang, this also met the target achievement of we wanted to serve Kepong community this year. To rise up our screening workshop and more open to public aspect, we executed a new model with our 8 years essence screening system and flow.

  1. Usher to ensure the public are entitle for screening (Malaysian citizen, age 50 and above, resident in Kepong)
  2. Registrar to perform 8-steps registration; stick green sticker onto qualified subject or red/yellow sticker onto non-qualified subject, issue a labeled FIT-kit with a running number, instructional brochure to qualified subjects. If there is presence of warning signs, notify Vicee and send the patient to medical officer.
  3. FIT-Kit instructor to conduct FIT-kit tutorial to subjects, staple “how to return the FIT-Kit” reminder note to the instructional brochure and place them back to the clear plastic bag.
  4. Usher to give a goodie bag to subjects who are wearing green and yellow stickers. Remove the green and yellow sticker and mark the Check-out List.
  5. Collector to check the name and FIT-kit number (on the FIT-kit) of patients against the list provided, collect used FIT-kit, give out rice bag/ second goodie bag/ lucky draw number, ensure contact details of patient on the list is correct.

We targeted 250 of mass public to participate in the Colorectal Cancer Screening Workshop 2017. However, we had 428 participants registered in total after 8 sessions of screening workshop and 398 are eligible for FOBT (Faecal Occur Blood Test) test. We aim to advocate the mass public about early detection and preventing colorectal cancer. We continue to collaborate with governmental and non-governmental organizations to achieve cancer advocacy and early detection in the country.

Phase 3: CCASTP 2017 – Collection of Used FIT-Kits and Arranging Hospital Visits For Residents with Positive Result (Blood In The Stool)

Collaboration: Jabatan Kesihatan Wilayah Persekutuan Kuala Lumpur & Putrajaya (JKWPKL&P)

Project Execution: 13th July to 31th August 2017


Date: 13th July – 3rd August 2017 (Every Tuesday and Thursday)
Time: 8am – 5pm
Venue: Klinik Kesihatan Jinjang, Kepong

FIT-Kits collection and screening are carried out simultaneously. Participants are given 2 – 3 days to collect stool samples and return the used FIT-Kit to EMPOWERED’s counter at Klinik Kesihatan Jinjang on the date given. Patients who returned their FIT-kit will receive a second filled goodie bag and a lucky draw number as reward.

Collection counter operate until afternoon on every Tuesday and Thursday during the month. To ensure the compliance, EMPOWERED’s staff will call up the participant if they did not show up for return of FIT-Kit.

At the end of the collection day, EMPOWERED’s staff to send the samples (FIT-Kits) to Klinik Kesihatan Jinjang’s lab immediately for processing. Results of the test are given back to EMPOWERED on the following screening/collection day.


Date: 14th August – 23rd August 2017
Time: 8am – 5pm
Venue: Klinik Kesihatan Jinjang, Kepong

Dates of breaking bad news was set on 18th, 22nd and 23rd August, executed by EMPOWERED’s team and Medical Officer Dr. Fadhlina from Klinik Kesihatan Jinjang.

After compiled all the positive results and synchronised name list with medical officer in-charge, EMPOWERED’s staff call up the (positive results) participants to inform date and time of receiving report at Klinik Kesihatan Jinjang.

Participants first have to register themselves with Klinik Kesihatan Jinjang, then check-in with EMPOWERED’s staff, receive a green colour sticker and que for their turn.

Medical officer call-in the registered patients (green colour sticker) into consultation room to receive report. Medical officer will explain the result and next procedure, then issue a referral letter to the patient for further hospital visit.

After receiving news from the medical officer, patient to get hospital visit appointment date from EMPOWERED’s staff upon check-out. Hospital visit dates will be given accordingly.

The important task for this appointment is to comfort any subject who may be traumatized with the news and answer any questions that they may have regarding the hospital visit and Patient Support Program. EMPOWERED’s staff were trying their very best to convince these subjects to make themselves available for the first hospital visits on the date given. To cater the total number of 164 subjects who have blood in their stool, the first hospital visits are split into 3 locations which are Hospital Selayang, Hospital Ampang and Hospital Kuala Lumpur at different dates.

Releases of negative results are done 25th August onwards.

Phase 4: CCASTP 2017 – Patient Support Program

Project Execution: 24th August 2017 to NOW (In progress)

Venue: Hospital Ampang/ Hospital Kuala Lumpur/ Hospital Selayang

11. Patient Support Program

This is essentially a support program for our beneficiaries. EMPOWERED recognize that beneficiaries, who need to undergo treatment, require emotional and moral support throughout their medical journey.

In this Patient Support Program, we make arrangements for the residents to be picked up from their home doorsteps for all hospital appointments and ensure that they receive much needed companionship and psychological support from our trained volunteers.

With JKWPKL&P great support, EMPOWERED able to liaise and arrange appointments efficiently with hospitals for patients with blood in stool. We are in collaboration with Hospital Ampang, Hospital Kuala Lumpur and Hospital Selayang for following hospital visits.

  1. Personalized support will be provided throughout their medical journey from diagnosis to end of cancer treatment by our trained staff and volunteers
  2. EMPOWERED to remind the residents on every hospital visits 2 days prior to their appointments
  3. This elaborated support system was created to provide complete emotional and moral support so as to ensure that our beneficiaries will follow through to their entire medical journey

Hospital Visits

  1. Register at respective hospital
  2. Doctor’s consultation and receive bowel preparation tutorial and medication, and colonoscopy appointment date
  3. Colonoscopy
  4. Follow up on colonoscopy results/findings
  5. Other procedures/follow up (conditionally)




CCASTP 2017 - “LOVE YOUR BUTT. CHECK YOUR GUTS” Colorectal Cancer Awareness Campaign

    Venue Sponsor:

  1. Paradigm Mall
  2. Booth Sponsors:

  3. Fresenius Kabi (Malaysia) Sdn. Bhd.
  4. iHeal Medical Centre, Kuala Lumpur
  5. Kyowa Hakko Kirin (Malaysia) Sdn. Bhd.
  6. Merck Sdn. Bhd.
  7. Merck Sharp Dohme Sdn. Bhd.
  8. Roche (Malaysia) Sdn. Bhd.
  9. Zuellig Pharma - AMGEN
  10. Non-Booth Sponsors:

  11. Chemical Company of Malaysia
  12. Eli Lilly (M) Sdn. Bhd.
  13. Eppendorf Asia Pacific Sdn. Bhd.
  14. IDB Resources Sdn Bhd
  15. Inter-Sports Marketing Sdn. Bhd.
  16. Mundipharma Pharmaceuticals Sdn. Bhd.
  17. Ms. Ooi Ling Ling
  18. Urban Imix Sdn. Bhd.
  19. Sponsors In-Kind:

  20. Convatec Malaysia Sdn Bhd
  21. Four Seasons Resort Langkawi
  22. Jacc4our Sdn. Bhd.
  23. Just Supply Chain Berhad (JustLorry)
  24. Poh Kong Holdings Bhd.
  25. Suntory Beverage & Food Malaysia Sdn Bhd
  26. TCRS Restaurants Sdn. Bhd.
  27. Collaborators:

  28. CX Management Development
  29. Fitness First Paradigm Mall
  30. International Medical University (IMU)
  31. Malaysian Physiotherapist Association
  32. PNC Holdings Sdn. Bhd.
  33. ReGen Rehabilitation International Sdn. Bhd.
  34. SME Business Development Sdn. Bhd.

CCASTP 2017 - Colorectal Cancer Screening Workshop

    In Collaboration With:

  1. Jabatan Kesihatan Wilayah Persekutuan Kuala Lumpur & Putrajaya (JKWPKL&P)
  2. Klinik Kesihatan Jinjang

    Sponsors In-Kind:

  1. A’ Famosa Resort Hotel Sdn. Bhd.
  2. Bukit Gambang Resort City
  3. Dr. Tan Seng Giaw (MP Kepong)
  4. GoodMorning Global Sdn. Bhd.
  5. JustLorry Sdn. Bhd.
  6. Pasar Kuchai Sdn. Bhd.
  7. Sunway Lost World Water Park Sdn. Bhd.
  8. Teck Aun Medical Factory Sdn. Bhd.

    Special Thanks To (Volunteers):

  1. International Medical University (IMU)
  2. MSD Pharmaceutical
  3. Ashwita Kaur
  4. Ms Sue Lee
  5. Ms Sue Teh